Bait-Pop is a revolutionary formula created by the owner of the Original Fish formula company. Designed to elevate your bait using live sonar technology, with a .5 oz size perfect for fishing. LIVE SONAR technology is specifically made for use with forward-facing sonar, allowing you to view your bait easily. SCENT protection is included – simply apply Bait-Pop to eliminate unpleasant odors and add the powerful scent attractant from Fish Formula to your lure. SIGHT is also improved – Bait-Pop offers Sparkscales for instant customization of your lure, giving you an edge over the competition.