Pro-designed with the input of Elite Series angler Mike Iaconelli, theBerkley Powerbait Shad-Ewas created to imitate the look and movement of shad to perfection using Berkleys patent-pending HoneyComb technology. Featuring a hollow head to collapse easily on hooksets and orient the bait in an upright swimming posture, the Shad-E offers endless rigging options including jig heads, weighted swimbait hooks, sideways rigging on a Texas or Carolina rig, or even on a drop shot.

Jam-packed with Berkleys famous Powerbait formula to ensure anglers have a chance to set the hook on every bite, the exclusive scent is proven to make fish bite and hold on 18x longer so you can deliver a confident hookset. Available in a variety of standard injected patterns and HD Tru forage-matching colors, the Berkley Powerbait Shad-E delivers an unbelievably natural presentation in terms of size, shape, color, and action.