Bumble Shad is a new concept swimbait that realistically reproduces the movement of baitfish with a wobbling action that is different from conventional soft swimbaits.

The sides of the body are flat and there are two different plastic materials for a specific reason, with the belly section softer and containing salt and the top section featuring a more rigid plastic. This gives the bait better side-to-side movement and creates a wobbling action in rolling waves toward the tail. Combined with the slightly vibrating stabilizer fin, it gives the bait a unique look, like a fleeing baitfish.

The power of the Bumble Shad comes from the wobbling action, which was developed through the shape of the bait and plastic used. It worked immediately after a legendary catch that included four bass over 60 cm (23.6 inches) in a single day and one fish over 70 cm (27.5 inches) shortly after it was released.