Yo-Zuri Mag Popper Lures – The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a fast popping retrieve. The new Weight Transfer System makes for unbelievably long casts are features developed by Yo-Zuris product development teams working closely with their pro-staff saltwater anglers.